High Dividend Yield Stocks: What’s Wrong With Them


What’s the point of investing in dividend stocks if it’s not to earn high dividend yields?


The main appeal of investing in dividend stocks is definitely to build a passive source of income. Too often, low dividend yield stocks are dismissed to the profit of high yield dividend stocks. Investors are often greedy and look at short term income. Most dividend stocks are paying a dividend yield between 2% and 4%. In my own terms, stocks paying higher than 4% are called high yield dividend stocks.


Are you part of those who have fallen into this dividend trap?


We call the high yield dividend stocks a dividend trap as many investors buy these stocks for the yield but don’t look at the fundamentals. Therefore, they are receiving high dividend payouts, but the underlying value of their investment is melting down faster than a GI Joe in the microwave. Warning: it’s not because a dividend is higher than 4% than it’s automatically a dividend trap…


High Yield Dividend Stocks – There Must Be A Reason!


The calculation of the dividend yield is as follow:


dividend payout ratio


Therefore, if you have a dividend payout of $1 and a stock price of $20, your dividend yield is 5%. Starting from this point, there are two things that could lift up this dividend yield:

a)      A dividend payout increase

b)      A stock price decline

Pretty simple and basic until then, isn’t? But there is a lot more to it…


Historically, a dividend stock will pay relatively the same dividend yield. This is because each time the dividend payout increases, it is followed by a stock price increase. When you think about it, it makes total sense: the company is doing well, generating more profit, it issues a higher dividend. At the same time, investors are interested in investing in a good company with a strong dividend history. The demand on the market for this stock increases and the stock price is pushed higher. So this is why a stock like Coca-Cola (KO) which doubles its dividend payout every 6.5 years is still in the range of 2.50%. If the stocks goes up at the same pace (in KO’s case, the dividend is growing faster), you will have a stable dividend yield based on the current stock price. On the other hand, your dividend yield calculated on your cost of purchase (COP) will be much higher.


When you hit a high level of dividend yield, this is often because the stock price dropped. Starting from our example, if the stock price drops to $15 and the dividend payout is still $1, the dividend yield “artificially” increase to 6.67%. Now, the question you must ask yourself when you see that is not:


“How many shares should I buy of this amazing stock?”


But rather:


“Why is this stock is going down? Is the dividend yield sustainable?”


Don’t fall for the high dividend yield trap. There are always fundamental reasons why a stock is paying a high dividend yield. Unfortunately, this is often because the stock has dropped due to disappointing financial results.


A High Dividend Yield is Not Enough


Some investors might have the reflex of thinking: “Hey! Why not buying this stock with a 10% dividend yield, I’ll get all my money back within 10 years!”. Sure a double digit dividend yield is quite tempting. When you look at government bonds paying less than 2%, a 10% dividend yield seems like the end of the rainbow! Well it could really be the end for the company paying it!


Would you like to buy a stock that pays a 16% dividend yield for example? This is a pretty high dividend yield, right? But what if the stock chart for 8 months looks like this:

Radio Shack


As you can see, this stock is down 70% since the beginning of the year. No wonder the yield has jumped to 16%! Chances are that if you keep holding this stock, you will lose pretty much all your capital based on the hope of receiving a 16% dividend. Even at this rate, you would need a little bit more than six years to recover your capital through dividend payouts. Do you really think that this stock can hold its dividend for the next six years or so? The most probable scenario in this case will be a dividend cut announcement followed by a restructuration. Hopefully, the company will be able to get back on track. If not, you will be losing a lot of money on this trade. In both cases, I don’t think the high dividend yield justifies you take such risks in your portfolio. Wonder which stock that is, right? It’s Radio Shack (RSH).


How To Build A True High Yield Dividend Portfolio


As you can see, there is no magic behind a high dividend yield. It’s either due to a stock drop (bad signal!) or an aggressive dividend raise strategy. In most cases, when a company agrees on higher dividend payouts, it’s because the fundamentals are doing great. This is why the stock price follows upon such good news.


So how can you build the famous 6-7% high dividend yield portfolio you dream about for your retirement? By using a long term investing strategy based on dividend growth. What you should be aiming for in such portfolio is not an immediate high dividend yield but rather to pick stocks with the good habit of increasing their dividend each year.


Then, the most important part, don’t calculate your dividend payouts divided on your current market value to calculate your dividend yield. Use your cost of purchase (COP). Here’s a quick example:


Let’s use the Intel (INTC) example. 10 years ago, INTC’s dividend payout was $0.08 a share back in 2003.




The price on January 3rd was $16.54. The $0.08 dividend payout was equal to a 0.48% dividend yield. This is far from being interesting, isn’t it? Anyways, it’s pretty far from being considered as a high yield dividend stock! However, in 2012, INTC will be paying $0.87 per share ($0.21 for 2 quarters followed by an increase to a $0.225 quarterly dividend). On August 16th 2012, the stock was trading around a price of $26.52. The dividend yield showed on any investment websites would be 3.80% ($0.87 / $26.52). 3.80% is already a pretty good dividend yield but it’s not high enough to be considered as “high yield”. If you have been holding INTC for the past 10 years, your dividend yield on this stock is not 3.80% but 5.26%. The 5.26% is the yield calculated on your COP. Now this is what you need to build with your portfolio; long term dividend holding positions that will generate higher and higher dividend payouts.





Disclaimer, I hold shares of KO and INTC.

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  1. RICHARD says

    Hi Mike;
    The only thing that bothers me about the new site is that it seems to be a smaller font and at my age eyeglasses will soon be a necessity LOL.
    I like your utilizing COP for the return calculation. There are several arguments against it but I find it is a good reason to keep stocks especailly if they are appreciating at the same time. Most of my investments are in RRSP’s so the funds do not get spent (not retired yet)and are re-invested to diversify the holdings. Because of our C$ value I have bought JNJ & KMP. I reason that there is a double protection here in that if our dollar devalues then I gain on the US$ dividend and it also would mitigate any small stock slide if that were to happen.
    Holding them in the RRSP also eliminates any US taxes, as long as it is a US firm.

  2. max says

    The real problems with dividend income is that (a) it is effectively taxed sometimes at a greater rate than capital gain and (b) the gains do not compound

  3. says

    This was my first mistake as well – rushing and hunting for the high yield and not looking at the sustainability ans safety of the dividend. I purchased 20% yield payer and then seeing cuts and price drops. I think the purchase price was at 19 per share and later I was selling at 6 per share with a huge loss and dividends weren’t capable to make up this loss. But that was when I was learning how to invest into dividend stocks and thought the yield is the mantra of investing…


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