When I made my last 2 trades back in January (bought Lockheed Martin (LMT) and Gluskin Sheff (TSE:GS)), a reader asked me an interesting question:


Why did you buy 2 stocks at their 52 week high?


While reading the question, I almost felt like an idiot. I mean: who would buy any good at its peak price? Why would it be different when you invest in the stock market? Technically, we always aim to buy low and sell high. How can you make it happen when you buy at the highest price over the past 52 weeks?


My answer is almost too simple: I buy companies I like when I believe in their futures. The price history doesn’t mean much to me. I would rather focus on the future value of the stock and the current valuation of it. Historical trends are not for me.


Then again, this seems a bit simplistic and I don’t have a 10 year market case study to back my thinking. Let’s take a look at my trades in 2013 since the three of them were almost made at the 52 week highs.


Bought 45 Disney (DIS) on May 22nd 2013

Dividend received: $38.70

Stock appreciation: +$537.75 (+18.15%)


The first graph represents the past 12 months of pricing history for Disney. You can see that when I bought the stock (on May 22nd 2013), it was almost at its peak. The reason why I bought it was directly related to the DIS stock analysis I made right before trading. I believe the company had everything to continue shooting for new highs. I didn’t mind the low dividend yield as I saw growth in the first place. Let’s check what happen after I bought the stock:



As you can see, the stock was flat for a while and was even showing a negative return for a few months in a row (especially in August). However, upon new financial results, the company kept rising since September and hit a new record high in February. So far, I’m up 18% plus the $0.86 dividend per share that was paid in December. In this case, buying the stock at a 52 week high wasn’t a mistake.


Bought 30 McDonalds (MCD) on May 22nd 2013

Dividend received: $70.50

Stock appreciation: -$198.00 (-6.46%)


I followed McDonalds for almost a year before I bought it. The main reason why I was so slow with this trade was because I didn’t want to sell any of my current holdings to add MCD. When I finally made my choice to get rid of a few positions, I jumped on MCD while it was almost at its peak. You can read the reason why I bought MCD here.



After my purchase, the stock dropped almost immediately. Then, after posting disappointing results in 2013, the stock has continued downward slowly. To this date, I’m still in the red with this position even if I cashed a few dividend payments. On the other hand, I’m not too far from showing a positive return and the company is still in good financial shape to keep raising its dividend. MCD just did it again in November (from $0.70 to $0.81).


Bought 44 Wal-Mart (WMT) on August 7th 2013

Dividend received: $20.68

Stock appreciation: -$92.84 (-2.74%)


I bought both MCD and WMT (read my WMT stock analysis here) for the same reason: I wanted to add more consumer stocks to my portfolio. I was overweight in techno at that time and thought that moving a part of my portfolio towards long term dividend payers was a good move. I was more interested in growing my dividend yield over time than showing immediate profits with these two trades. Therefore, it was more a trade to adjust my asset allocation than anything else.


Fast forward to February 11th 2014, the stock shows a negative return of -2.74% and I’ve received a total amount of $20.68 in dividend. So far, this trade is also showing a negative return of a few dollars.


What’s my point: 1 Good trade and 2 Neutral trades


When I look at the 3 trades, I can say that buying a stock at a 52 week high isn’t a bad move at all. I have two neutral trades (meaning I’m not even down 5% in my portfolio) and 1 very good trade showing over 20% return including the dividend payout. Combine all 3 stocks in the same portfolio and I show a positive return after buying 3 stocks at their peak.


Therefore, we can conclude that it’s a lot more important to select the right companies for the future than buying one at their 52 week lowest price. I bought these 3 companies at reasonable P/E ratios. Another factor to consider, if the P/E ratio is not over 20, it means that the company is not trading at a ridiculous value. Please note there are stocks trading at very high P/E ratios that are still good investments but it rarely happens when you look at dividend paying stocks. If a stock keeps going up and it is mainly because profits and sales keep following the same trend, then it is only normal to pay a higher price than 52 weeks earlier, right?


But DivGuy, You Could Have Waited for a Pullback and Made More Money


Yeah… technically, if I had a crystal ball, I would have known that instead of buying DIS in May 2013, I could have waited for mid-August and bought it even cheaper. A similar gymnast could have found the sweet spot with MCD and WMT. But second guessing is only good for Smartass Party discussions.


To prove my point, I’ll take my two recent trades as examples: The purchase of 107 shares of Gluskin Sheff (TSES: GS) on January 14th 2014 and 22 shares of Lockheed Martin (LMT) on January 16th 2014. At that time, I bought both stocks pretty much at their 52 week highs:

Bought 107 Gluskin Sheff (GS) on January 14th 2014


Bought 22 Lockheed Martin (LMT) on January 16th 2014


Both stocks are showing a positive return in my portfolio a month after the transaction. Now… here’s my challenge to you:


Tell me Which Month in 2014 GS or LMT Will Pullback and Become a Better Deal


If you can’t answer this question today, well there is no point of waiting for a pullback. Someone waiting for a pullback on LMT has been waiting for over a year now and watched the stock rise 82% in the past 12 months… do you really expect LMT drop by that much this year or in 2015?



Still, I’m curious; does anyone have an opinion about when is the right time to buy GS or LMT this year? Personally, I would rather buy the stock at a high price today than wait to buy it at an even higher price tomorrow!

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Rob Thompson
February 18, 2014, 11:03 am

Seriously! Months ago I was diligently following the advice of the only conservative dividend newsletter I get waiting for KMB to come down to “their buy price” of $92. I have a buy limit in at $91.99. Down it comes and bounces around $93 and shoots to $110 or so. Still kicking myself.

This is a terrific article! Keep them coming!

February 18, 2014, 12:22 pm

I don’t specifically look at the 52 week range whenever I make my purchase decisions. The keys are what the future growth looks like and what’s the current valuation for that growth. If it’s a company I really like and the valuation supports the growth then I’ll buy regardless of the 52 week range.

As for your challenge, let’s go with April for GS and July for LMT. There’s no basis behind those at all, just a chimp picking dates.

February 18, 2014, 12:52 pm

Hello Rob,
That’s probably the biggest risk when you establish a strict buy price. there are no indication that the stock will or won’t hit your magic number.

Hey JC,
I like your guess… I’ll definitely follow both stocks to see if there is any pullback. I’m pretty confident that GS will eventually get bought out by a bigger firm. It might not happen this year, but it will definitely happen in the future :-)

February 18, 2014, 3:39 pm

Personally, I don’t concern myself with the stocks 52 week high and low figures. All that matters to me is that it is a good company I am considering and if I believe the current price to be a fair value.
While you are waiting for a dip in price, the stock may instead continue it’s climb and you just missed out on a great company. I say only pay attention to current valuation and whether you are willing to pay that much for the future prospects of the company. If you believe the company will continue to do well long term then the investment should turn out good over the long term (I’m talking 10 years minimum time frame).

February 22, 2014, 5:32 pm

[…] Should I Buy a Stock at Its 52 Week High The Dividend Guy discusses some recent purchases he made with some stocks at 52-week highs, and how he did after the buys. I think the takeaway here is that even buying high quality dividend growth stocks at a peak isn’t generally all that bad of an idea, because even if they tank after you buy (like what happened to Mike after he bought MCD and WMT) you’re still collecting dividends while you wait for the stock to recover. This can turn a poorly-timed purchase into a great buy if you hold and keep reinvesting the dividends all along the way. None of us possess a crystal ball, so all we can do is analyze a company to the best of our ability and purchase when the valuation makes sense. Mr. Market is going to do what he wants to do, so no sense in getting caught up in that. […]

March 1, 2014, 1:10 pm

Reading your comments on MCD brought back memories for me. I initiated a position @100 in early 2012 after watching it since late 2010. I missed some paper gains, but like the business even at 100.

It goes both ways, last year i missed out on another piece of JNJ because I thought it’s price had risen too fast (which doesn’t really matter), but I was trying to get a deal. So instead of buying at 75 it jumped to 92 and I missed out.

If I had a crystal ball and knew when to buy/sell, I’d be buying stocks like TSLA =)

March 26, 2014, 10:45 pm

[…] Dividend Guy Blog – Should I Buy A Stock At Its 52 Week High? […]

April 1, 2014, 6:30 pm

Investing in stocks, I feel is believing in the story of the company. If It feels correct following your pattern then that is what you have to go with. If you are gaining ground investing you must be doing something correct. If you don’t like the stock picking angle you could pay someone and they would do it foe you. Happy Investing Bill G.

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